Yao Ming's Public life
Yao is one of China's most recognizable athletes, along with Liu Xiang. He has led Forbes' Chinese celebrities list in income and popularity for six straight years, earning 51 million U.S. dollars (357 million yuan) in 2008. A major part of his income comes from his sponsorship deals, as he is under contract with several major companies to endorse their products.
Yao was signed by Nike until the end of his rookie season; when they decided not to renew his contract, he signed with Reebok. He also had a deal with Pepsi, and he successfully sued Coca-Cola in 2003 when they used his image on their bottles while promoting the national team. However, Yao has since signed with Coca-Cola for the 2008 Olympics. His other deals include partnerships with Visa, Apple, Garmin, and McDonald’s (his favorite restaurant when he was young).
Source: Yao Ming - Wikipedia, the free encyclopedia